PBL 6: Creative messaging

What are the tools to reach the unconscious minds? Mind as an iceberg. Subconscious mind is fed the information and it…

PBL 5: Role of media agencies

What is the role of media agencies? Media agency —a company that advises companies on how and where to advertise and on how to present a positive picture of themselves to the public (Cambridge…

PBL 3: Branding

Why and how to build a Brand identity? What is the meaning of Brand identity? A unique set of brand…

PBL 1: Corporate storytelling

So, what is it? «Corporate storytelling designates companies’ strategic utilization of stories and storytelling to create coherence and progression concerning…